Microsoft Support Phone number should take another
look at their core competencies.
Last week, Microsoft Support Phone number stunned
the tech community when it announced a new portfolio of
devices in the "Surface" line of products. These new Surface devices for the most part extend the existing line of
Windows devices in that they serve as the "best
example" of a Windows 10 implementation, by providing great hardware
to compliment software provided by the company.
Ranging from tablets (the "Surface Pro
7", the "Surface Pro X" and the dual-screen "Surface
Neo", for example) to the new "Surface Laptop 3" laptop,
most of the products were in-line with existing strategy, and natural
progressions.
But one product, the new, dual-screen "Surface
Duo," is a total departure in strategy, and it leaves me wondering
what Satya Nadella, Microsoft's CEO, is thinking.
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Unlike the rest of the tablet and laptop lineup, this new device
is a phone, powered by Android. That's right, the maker of the most widely-used
operating system in the world, Windows, is powering their phone with Google's operating
system.
Nadella, as detailed in
TheVerge.com, claims the operating system is no longer important. He says
it's about the user experience.
Sure, I agree user experience is important. However, why not
just continue creating great apps for both iOS and Android? Invest in the user
experience of the app. Why the need to create what may be seen as a gimmicky
device?
Microsoft
Support Phone numberis now competing with generic hardware.
By creating the Duo, Microsoft Support Phone numberofficially
becomes a generic Android phone manufacturer. Now Microsoft Support Phone
numberwill compete head-on with Samsung, the largest phone maker in the world,
along with Huawei (second largest), Xiaomi (fourth largest), and every other
commodity phone manufacturer. These phone makers can leverage their vast
manufacturing infrastructure to pump out hardware faster and cheaper than
Microsoft, who will outsource manufacturing.
While the dual-screen design is certainly nice, it too is not
unique. Samsung and others already offer foldable or dual-screen designs.
Nothing here creates a barrier to competition.
One company Microsoft Support Phone numberwill not be competing
with is Apple. By offering its own unique experience, on its own unique
operating system, Apple ensures Microsoft's minor tweaks to the base Android OS
will not win over any iOS fans.
Microsoft's plan is to offer additional services and APIs in its
phone to lure over Android
developers and have them build apps that are unique to the Duo.
I highly doubt many developers will entertain the option, and
instead continue developing for the Android superset, instead of the Android-Microsoft
Support Phone numbersubset, of the marketplace.
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Will developers "embrace" the dual-screen features of
the Duo phone? Eventually, yes. This will happen when an Android "meta
package" is released that allows the developer to write for all
dual-screen devices at once and not just the Surface Duo. This will commoditize
the Duo even further.
Microsoft Support Phone numberis a software and services
company. Whether its operating systems, office productivity, or the lastest
XBox game, Microsoft Support Phone numberhas always focused on software.
Hardware has always been developed to complement the software. Now, with its
new phone, Microsoft Support Phone numberis throwing this away. They've decided
to compete strictly on hardware. A few nice dual-screen gimmicks are not enough
to convice me (or
the Android public) they have anything else but a commodity phone.
Dead from the start, Microsoft Support Phone numbershould take another
look at their core competencies and understand what's important in the end.
Microsoft's value is providing software and services. By building a phone for
Android, Microsoft Support Phone numberis ceding its software and services, and
betting on its dual-screen hardware novelty. Instead, Microsoft Support Phone
numbershould leverage what it does best, software, and build the best Office
user experience for both iOS and
Android.
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