We all love a good story. Stories can be shared experiences, or perhaps
something to inspire you to think about things in a different way. They can
show you another world, another opinion, or a new experience.
We’ve reached out to subject matter experts within the Microsoft
community to share their tips on how you can improve your business outcomes –
from the way you think about data, how you engage and inspire customers, theimportance of work-life balance for employee engagement, improving creativity
within your organisation, or even inspiring you to use your skills to solve
real issues in society.
By reading the experiences from the people who live and breathe their
stories, you can gain a fresh prospective on ways to improve your organisation
and drive growth, ensuring you not only future-proof your business, but that
you’re inspired and excited about creating a great future for your workforce.
We want to know how people have been empowered by technology to achieve
more. Hearing these stories drives each of us to work towards our shared value
– to empower every person and every organisation on the planet.
To kick off the series, Talina Titizian, a Marketing Insights
Analyst at Microsoft UK talks about the creative side of data analysing and
gives her five top tips for bringing data to life. Passionate about improving
customer experiences through data, insight, and innovation, Talina has worked
for major brands in tech, consumer products, and education globally, as well as
being an advocate for women in STEM.
“The
reality is, both analytical and creative individuals are the same at their
core. We are both storytellers. Visionaries. We experiment and take risks. Wequestion everything. And most importantly, we connect ideas to solutions.”
5 ways to bring your data to life
Antonio Criminisi leads Project InnerEye at Microsoft Research
in Cambridge. He has a PhD in computer vision and his research has been awarded
a number or prizes including the prestigious David Marr prize at ICCV 2015 for
his paper “Deep Neural Decision Forests”.
In this blog he talks about the impact of AI and machine
learning in healthcare, to assist medical practitioners with diagnoses, improveefficiency and give us the ability to create a personalised treatment plan foreach and every patient, at a fraction of the cost.
“The
hope is for our technology to help the world of cancer treatment move towards
adaptive radiotherapy. We aim to improve the efficiency and effectiveness of
cancer treatments while reducing costs for the healthcare providers, and that’s
why I’m so passionate about the work we’re doing.”
Changing lives with AI in
healthcare
Next up in our series, we hear from maker-of-things, Haiyan
Zhang, who is Innovation Director at Microsoft Research Cambridge. She isperhaps most well known as appearing on the BBC series, BigLife Fix, where she helps solve real challenges for people insociety.
Haiyan talks about the importance of listening to those around you,
using your skills to solve issues that you see around you, and shares some of
the great projects she’s been a part of – such as a wearable device to
counteract the tremors of those with Parkinson’s, so they can better manage
their condition, and gamifying cystic fibrosis physiotherapy.
We’ve all grown up with stories. Yet, as marketers, we often try to engage our audience with product specifications, data and stats, going against everything we’ve been taught. At Microsoft, we take a customer centric approach with our content, aligning what our customers need, with what we want to say to drive our commercial goals. We don’t create content to sell products, but rather to add value.
In this blog, Victoria Oakes, our Storytelling and Digital
Destinations Lead, shares her top tips on how you can bring storytelling intoyour own organisation, to improve your customer experience and drive betterbusiness outcomes.
“Find
a way to connect with your audience and cut through. For me, it’s about putting
customers at the centre, using customer insights to make them the hero.”
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