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Google's Pixel 4, Pixel 4XL, and Made by Google hardware event squeezed by Apple, Amazon, and Microsoft Support Phone numberlaunches



Google's Made by Google hardware event will take the wraps off of the Pixel 4 and Pixel 4XL, but preceding events from the likes of Apple, Amazon and Microsoft Support Phone numberhave upped the ante for products today as well as 2020.
Google's hardware event Oct. 15, dubbed Made by Google, will highlight the Pixel 4, Pixel 4 X, and other devices, but the real challenge will be positioning its lineup vs. Apple, Amazon, and Microsoft.
Relative to Apple, Amazon, and Microsoft, Google's hardware unit resembles more of a hobby. Apple is clearly all about hardware and the iPhone 11. Amazon's hardware strategy revolves around Alexa but features a wide variety of devices including smart frames and even a smart ring to complement an army of smart speakers.
And then there's Microsoft, which highlighted its roadmap and the Surface Neo and Duo, two foldable devices due holiday 2020. Microsoft's Surface revenue for fiscal 2019 was $5.71 billion. 
Simply put, Amazon and Microsoft, two companies with hardware units that rhyme with what Google is trying to do, have more scale. For Microsoft, Surface hardware is about showing what the Windows platform and assorted productivity apps can do. Amazon is about carpet-bombing consumers with devices powered by Alexa, which ultimately leads to more e-commerce.

Google CEO Sundar Pichai said on its second-quarter earnings conference call that the company has "continued to invest in our hardware business." He added that Pixel unit sales in the second quarter grew 2x year over year due to the Pixel 3A launch. Google Home products will be moved under the Nest brand, which is expanding globally. Google's hardware unit fits in the company's "other revenue" category, which is powered by Google Cloud, apps and in-app purchases and YouTube subscriptions. For the six months ending June 30, Google's other revenue was $11.6 billion. Hardware is a small part of that mix.
Google's devices team needs keep up with competition from Amazon, whose Echo and Ring products lines now cover a wide swath of the smart home. And Microsoft's new Surface line of products has put Google on notice that Microsoft Support Phone numberis back in the smartphone race (using Android!) and doubling down on thought leadership for laptops and tablets.
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