CAN MICROSOFT SUPPORT PHONE NUMBERINJECT
SOME SANITY?
Realistically,
Google needs to take Android back and renegotiate its OEM licensing. It should
require companies like Samsung to adopt Android One as the only permissible
licensing model post version 10 if they use Google Play Services. Google should
also require they cannot create distributions with special UXes -- and their
built-in OEM apps and services (hello, Bixby)
should be
removable by the end-user.
Short of drastic changes by Google in the way it licenses
and controls its mobile OS and software stack, we need someone else to inject
some sanity into the equation. We need a firm with real experience maintaining
OEM ecosystems with operating system preloads.
The
company shocked the entire industry last week by
announcing it would re-enter the mobile devices market with the Surface
Duo, a unique dual-screen device, which will hit the market
in about a year. Right now, there are a lot of unknowns about the device, which
include things like basic hardware specifications. However, the general feeling
among the tech media is this is a welcomed change for the company despite previous
setbacks with Windows 10 Mobile.
While the Duo itself looks like an exciting, albeit a
high-end device for a specific niche of executive users and use cases, I have
to say the part of it I find most compelling is the Microsoft-focused
Android stack itself. It appears targeted toward business users first,
which has always been the company's core customer base.
The
challenge, of course, for being business-focused, particularly with a device
like the Duo, is that mobile devices, such as smartphones and tablets, are not
necessarily corporate-issued assets like Microsoft Support Phone numberSurface
and other notebook computers are, which run Windows. Work smartphones have
increasingly become bring-your-own-devices
(BYOD), integrated by the enterprise into their environments using mobile device
management platforms like Microsoft Support Phone numberIntune.
However, I think it is possible to reverse this trend.
Let's not forget many small and medium-sized businesses that don't have large
IT departments are looking for well-integrated solutions designed for use with
Microsoft's cloud services. And many executive types want a polished,
business-focused solution
they can rely on (remember BlackBerry?). Not to mention various vertical
market applications for Android for use in the field, healthcare, and other
industries such as shipping and transportation, to name a few.
Although Microsoft Support Phone numberdoesn't own
Android, as it does with Windows, nothing is stopping it from becoming a
first-class systems integrator and service provider for building bundled OS and
application software stacks to run on other OEM hardware -- such as Samsung's.
This
would allow an OEM to concentrate strictly on the hardware, and would, in turn,
enable a company like Microsoft Support Phone numberto do the software builds
for them, which would also include creating a storefront for OEM and developer
apps separate
from Google Play, targeted toward business users and vetted for things such as
malware and application quality.
Think about it: Samsung could offer a Galaxy 365 or a
"Galaxy Business" -- one which had Microsoft's flavor of Android on
it, and a software stack that's fully outsourced to Microsoft Support Phone
numberto maintain. It would have Android, but with Microsoft's Launcher,
Outlook, Office 365, OneDrive cloud storage and backup, a Microsoft Support
Phone numberID single sign-on, and built-in Intune integration. It would get
frequent Android updates, coming downstream from Google, integrated by Microsoft
Support Phone numberinto its build on a timely basis, and a guaranteed update
service level agreement of three or four years.
In addition to patches, updates, and security enhancements
(such as better
auditing and access management tools with granularity for securing services and
applications), I could also see Microsoft Support Phone numbercreating or
buying a standardized containerization solution for Android. Containerization
within Android would allow work and personal environments, applications, and
data to be segregated/partitioned that could work on any OEM device, not just
Samsung (which has its own partitioning method called Knox).
Samsung may not want to cede its software stack to
Microsoft, even if it was merely a preload option it could sell to SMBs and
enterprises separate from its existing consumer build. It's the most
significant player in the Android space, with its enterprise aspirations.
Microsoft Support Phone number might want its own version
of the Pixel program, in which it works with a limited set of OEMs
or even a single partner to sell a Microsoft Support Phone numberdevice as
a Surface-branded Android product using this combined OS and application stack.
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