Karl Benz and Henry
Ford revolutionized transportation with the initial development and mass
production of the automobile. Now, more than a century later, the automotive
industry is poised to transform transportation again, with a push to develop
connected, personalized and autonomous driving experiences, electric vehicles
and new mobility business models from ride-sharing to ride-hailing andmultimodal, smart transportation concepts.
This industry is
expected to see significant growth, becoming a $6.6T industry by 2030, with
disruptive business models accounting for 25 percent of all revenues, according
to consulting firm, McKinsey & Company. From shared vehicle services to
fully electric transportation, manufacturers are developing new products and
services to enable large fleets offering mobility-as-a-service, which will
increasingly replace individual car ownership. This involves modernizing the
in-vehicle experience with productivity, entertainment, and personal assistants
that are safe and secure, following users across different transport modes,
adding value for businesses and consumers alike.
This transformation
requires a data-driven mindset. The automotive sector generates vast amounts of
data. However, companies aren’t yet fully set up to turn it into relevant
insights. Future success depends on the ability to identify and capture digital
signals and evolve how the business approaches innovation. Through what we call
a digital feedback loop, the entirety of the enterprise can be
connected with relevant data— whether it is pertaining to relationship
management with customers and partners, or engagement with employees, core
product creation or enterprise operations— to drive continuous improvement in
products and services, mobility companies must differentiate from their
competition.
We support the
industry with unlocking this enormous potential by providing intelligent cloud,
edge, IoT and AI services and helping automotive companies build and extend
their own digital capabilities.
To that end, this
year, for the first time, Microsoft is joining FrankfurtMotor Show (IAA) and showcasing our approach to working
with the automotive industry. We want to empower automotive organizations of
all sizes to transform into smart mobility services providers.
Our automotive
strategy is shaped
by three key principles:
1. We partner across the industry. We are not in
the business of making vehicles or delivering end mobility as a service
offerings.
2. We believe data should be owned by our
customers, as insights from data will become the new drivers of revenue for the
auto industry. We do not monetize our customers’ data.
3. We support automotive companies as they
enhance and extend their unique brand experiences to expand their relationships
with their customers.
We are focusing our
customer engagements along with our extensive global partner network to support
their success in the five following areas: connected vehicle
solutions, autonomous driving development, smart mobility solutions, connected
marketing, sales and service as well as intelligent manufacturing and supply
chain.
Today, we are sharing
updates about our approach and expansions to our partner ecosystem across these
focus areas:
1. Empower connected vehicle solutions
The core of our
connected vehicle efforts is the Microsoft Connected Vehicle Platform (MCVP).
It combines advanced cloud and edge computing services with a strong partner
network so automotive companies can build connected driving solutions that span
from in-vehicle experiences and autonomous driving to prediction services and
connectivity. In addition to our partnerships with Volkswagen and Renault-Nissan-Mitsubishi Alliance, new
partners are using MCVP to do more:
·
LG
Electronics’ webOS Autoplatform
offers an in-vehicle, container-capable OS that brings the third party
application ecosystem created for premium TVs to in-vehicle experiences.
webOSAuto supports the container-based runtime environment of MCVP and can be
an important part of modern experiences in the vehicle.
·
Faurecia is leveraging MCVP to create disruptive,
connected and personalized services inside the Cockpit of the Future to
reinvent the on-board experience for all occupants.
·
Cubic
Telecom is a leading
connectivity management software provider to the automotive and IoT industries
globally. They are one of the first partners to bring seamless connectivity as
a core service offering to MCVP for a global market. The deep integration with
MCVP allows for a single data lake and an integrated services monitoring path.
Meet more partners in
our MCVP blog.
Our customers are also
looking to provide conversational assistants tailored to their brand and
customer needs, and make them available across multiple devices and apps.
The Microsoft Azure Virtual Assistant Solution Accelerator simplifies
the creation of these assistants.
2. Accelerate autonomous driving function
development
We empower car makers,
suppliers and mobility services providers to accelerate their delivery of
autonomous driving solutions that provide safe, comfortable and personalized
driving experiences with a comprehensive set of cloud, edge, IoT and AI
services and a partner-led open ecosystem that enables collaborative
development across companies. We support companies of all sizes from large
enterprises such as Audi, that are leveraging Microsoft Azure
to create simulations using these large volumes of data,
to small and medium sized businesses and start-ups.
Today, we are announcing Microsoft for Startups: Autonomous Driving,
a program to accelerate the growth of start-ups working on autonomous driving
and help them seize new business opportunities in areas such as delivery,
ride-sharing and long haul transit. Learn more about our collaboration with
start-ups like Linker Networks and Udelv in
our start-up blog.
This year in the
Microsoft booth at IAA, Bosch, FEV, Intempora and Applied Intuition are
showcasing their autonomous driving solutions.
·
FEV is overcoming the central challenge to validating automateddriving functions with a data management and assessment system
developed in house, which uses Microsoft Azure.
·
Intempora has recently unveiled IVS, the Intempora
Validation Suite, a new software toolchain for the test, training, benchmarking
and the validation of ADAS (Advanced Driver and Assistance Systems) and HAD
(Highly Automated Driving) algorithms.
·
Applied
Intuition is equipping
engineering and product development teams with software that makes it faster,
safer, and easier to bring autonomy to market.
3. Enable creation of smart mobility solutions
Intelligent mapping
and navigation services are critical to building smart mobility solutions. This
is why Microsoft is partnering with companies like TomTom and Moovit.
·
TomTom is integrating their navigation
intelligence services such as HD Maps and Traffic as containerized services for
use in MCVP so that other in-vehicle services, including autonomous driving,
can take advantage of the additional location context.
·
TomTom and Moovit are also partnering with Microsoft for
a comprehensive multi-modal trip planner leveraging Azure Maps.
·
The urban mobility app Moovit using Azure
Maps also helps people with disabilities ride transit with confidence. This
project supports Microsoft’s aim to make our latest technology accessible to
everyone and foster inclusion and the use of our technology for the good so
that every person on the planet can benefit from technological innovations.
4. Empower connected marketing, sales and
services solutions
With Microsoft
Business Applications, our automotive partners, suppliers, and retailers can
develop new customer insights and create omnichannel customer experiences. With
the Microsoft Automotive Accelerator, auto
companies can schedule appointments and automotive services, facilitated
through proactive communications.
At IAA,
we’re excited to have several partners onsite, including Annata, Adobe and
Daimler:
·
Annata is leveraging our Automotive Accelerator
to help automotive and equipment companies meet business challenges while
taking advantages of new opportunities in the market.
·
Adobe and Microsoft’s strategic partnership
and integrations allow an end-to-end customer experience management solution
for experience creation, marketing, advertising, analytics, and commerce.
·
Daimler launched eXtollo, the company’s
new cloud platform for big data and advanced analytics. The platform uses Azure Key Vault, a service that safeguards
encryption keys and secrets, including certificates, connection strings and
passwords.
5. Provide services to build an intelligent
supply chain
Driving end-to-end
digital transformation requires an integrated digital supply chain–from the
factory and shop floor to end customer delivery. Microsoft works with Icertis,
BMW, and others to build intelligent supply chain:
·
Icertis ContractManagement natively runs on Microsoft Azure and seamlessly
integrates with Office 365, Teams and Dynamics 365 so customers can extend the
benefits from their Microsoft technology investments.
·
BMW and Microsoft continue to develop the Open Manufacturing
Platform to enable industrial manufacturers to work together to
break down data silos and overcome the challenges of complex, proprietary
systems that slow down production optimization.
We are looking forward
to meeting you at our Microsoft booth (Hall 5, C21) or at one of our IAA
sessions. On your way to Frankfurt explore our Microsoft Connected Vehicle Platform microsite.
FOR MORE INFO: VISIT US
CALL US: +1-800-201-4243
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